By understanding and knowing more about why communication clashes occur, you can more easily interpret actions and reactions in encounters with people from other cultures. It increases your opportunities to get your message across, which in turn leads to more efficient business. 

Our Swedish cultural background plays a very small role in an international perspective. The truth is that things can be interpreted in a variety of ways and our way of communicating verbally and with body language is interpreted differently depending on cultural background. 

For example, when you do business with companies from other countries, it can be good to keep track of what applies to language, relationship, handshake, gaze, etc.

“A very positive aspect of the course was the balance between culture/behaviour in Asia and how Asians see us Swedes. Committed lecturer!"

“Only a positive experience for me, what was positive was her way of fascinating us listeners partly through her knowledge but also that she shared her own personal experiences, 3 hours just disappeared”

"Truly a very good and interesting lecture! Time passed quickly and you got one or two thoughts, not least about how we Swedes actually behave"